SMB is downright frustrating to most technology companies.  They know small business is the driver of the economy and they know there are many, many thousands of individual businesses that all represent potential revenue.

But they don’t understand the market.  SMBs are by definition relatively small and diverse.  They are not prone to homogenized marketing campaigns.  There is no unified distribution channel.  Few trade reporters and industry analysts really have a handle on this type of “user.”

Pete Bartolik has worked with several clients to more effectively engage marketing communications in the SMB space.  Pete understands the diversity of the market and has years of experience working with vertical industry publications to tailor content to SMBs within particular industries, such as hospitality, fast food, insurance, travel, etc.