Pete Bartolik worked as a journalist for many years writing and editing stories for the IT market.  He managed the news operation at COMPUTERWORLD for five years so he has deep knowledge of what both writers and editors require to nail down a story for their readers.

Later, during a 10-year PR agency management career, Pete worked with companies including Sybase, Rational Software, Lotus Development, Tivoli, OMNIS, Powersoft, Legent Software, and others.

Many companies waste thousands of dollars utilizing unknowledgeable PR people with little technology expertise who unknowingly antagonize the reporters and editors you want to influence.  Leverage Pete’s experience on both side of the relationship to make sure you maximize your return on investment.